Small data teams:
With a compact data team overwhelmed by frequent data-related issues, critical resources were diverted from focusing on scaling and innovating their systems.
Data Integrity Concerns:
Erroneous allocation of reward points due to inaccuracies in customer data undermined trust and jeopardized customer relationships.
Inefficient Data Pipelines:
The complexity and volume of data pipelines hampered effective monitoring and optimization, leading to inefficient use of resources, and missed opportunities for improvement.