Rakuten announces launch of its enterprise grade data watchdog, Rakuten SixthSense Data Observability! Check out here

Empowering People,
Igniting Change

Rakuten SixthSense places people and problem solving at the core of its business. Launched in 2021, we are at the forefront of developing agile and transparent APM so people feel empowered to make the right decisions for business – be it scalability or efficiency or any other decision.

We believe that observability is the key to building reliable and scalable applications. Our platform provides a single pane of glass for monitoring, tracing, and debugging your applications. This allows you to quickly identify and fix issues, before they impact your users.

We are committed to providing our customers with the best possible observability experience. Our platform is easy to use and configure, and our support team is available 24/7 to help you get the most out of your investment.



Re-imagining how software runs by enabling industry-wide revolutions, from reacting to web-scale challenges to proactively solving for them.



At Rakuten SixthSense, we understand that observability strategies often face limitations due to visibility constraints and support boundaries. We exist to break these barriers, providing a comprehensive observability platform that observes everything- from your applications and infrastructure to security systems and data pipelines. Our vision is to pioneer the evolution of digital resilience and autonomous operations, redefining the way businesses navigate IT complexities with simplicity and efficiency at the forefront. By transforming routine error fixes into opportunities for innovation, we aim to be your co- pilot in even the most complex scenarios. We envision a world where IT resilience knows no bounds, where complexities become opportunities, and where innovation thrives in the absence of software disruptions.

Rakuten SixthSense
Value Delivery

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Rakuten Ecosystem

Rakuten Group’s 70+ businesses span a broad range of online and offline services, linking these diverse services through a common membership and loyalty program. Rakuten is always innovating, evolving and experimenting to create a better future.

Countries & regions
0. billion
Global members (Approx)
¥ 0. trillion
Global gross transaction value *FY2022

Rakuten Shugi

Rakuten Shugi forms the core of how we operate. It essentially consists of our
Brand Concepts and 5 Principles of Success. Apart from these, our unique
traditions like the Asakai (morning meetings) and Shimekai (month end
meetings) fuel knowledge sharing and innovation.

Brand Concepts
  • On a Mission:‍ Empowerment
  • Behave Ethically:‍ Integrity
  • Prepare to Succeed: Professionalism
  • Complete Commitment: Get Things Done
  • Solidarity: Succeed as a team
Five Principles for Success
  • Always Improve, Always Advance
  • Passionately Professional
  • Hypothesize → Practice → Validate → Shikumika
  • Maximize Customer Satisfaction
  • Speed!! Speed!! Speed!!

Our leadership

Helping businesses and talent reach their full potential

Sunil Gopinath

Chief Executive Officer (CEO)

Nalini George

Chief People Officer (CPO)

Subbu Swaminathan

Head of Product & Engineering

Amit Srivastava

Head of Sales & Marketing

Life at Rakuten


Hear from our CEO, Sunil Gopinath:

Innovating with purpose