Boosting Retail Performance with Accurate, Actionable Data
In retail, personalized customer experiences and operational efficiency depend on the quality of data flowing through various systems. Rakuten SixthSense's Data Observability enables retailers to maintain high data quality, ensuring that decisions around inventory, marketing, and customer engagement are driven by accurate information.
The platform provides real-time monitoring and detects data quality issues before they affect customer experience or sales performance. By safeguarding the accuracy of data, retailers can optimize operations, enhance customer satisfaction, and drive growth in an increasingly data-driven marketplace.
Key Benefits
Maximizing E-commerce Growth through Personalization
Effective e-commerce personalization heavily relies on accurate customer data. Missteps due to data inaccuracies can lead to decreased engagement and missed sales opportunities. Personalized experiences often result in a 10 to 15% increase in revenue, showcasing the potential impact of precise personalization strategies.
Rakuten's Data Observability secures e-commerce potential with Data Quality Monitors and Rules, enabling accurate, targeted marketing campaigns that elevate customer engagement and drive sales, leveraging precise data for impactful personalization.
Enhancing Retail Customer Experience through Data Accuracy
Inaccurate customer data risks personalized marketing efforts, with a PwC survey showing only 49% of consumers feel companies deliver on customer experience expectations. This gap underlines the need for precise data observability solutions.
Rakuten’s Data Observability employs Data Quality Monitors and Rules to ensure the accuracy of customer data, enhancing personalization and bridging the consumer expectation-reality divide, thus improving customer satisfaction and loyalty.
Streamlining Retail Supply Chain Efficiency
Supply chain inefficiencies in retail, ranging from stockouts to overstock, are exacerbated by inaccurate data. AI in inventory control can lead to a significant up to a 20% reduction in inventory carrying costs and a notable 50% decrease in stockouts.
Rakuten’s Data Observability ensures supply chain accuracy with Data Quality Monitors and Rules, optimizing inventory management and enhancing both efficiency and customer satisfaction by preventing stockouts and excess inventory.
Enhancing Marketing and Sales Outcomes in Retail
In the rapidly evolving retail landscape, integrating customer data from diverse channels for marketing and sales is essential. Retailers are tasked with blending this data to not only create a unified customer experience but also to inform and enhance marketing and sales strategies.
Rakuten’s Data Observability platform plays a vital role in strategic decision-making within the retail industry by assuring the integrity and relevance of customer data across all channels. This tool aids in the continuous monitoring, alerting and RCA of any data quality issues, timely arrival of data from sources and consistency in data volume. By leveraging these capabilities, it facilitates the crafting of personalized marketing strategies, directly influencing sales performance and enhancing customer satisfaction.
