Martech platforms run on APIs that connect identities, journeys, and messages at scale. That same surface is where breaches, fraud, and regulatory exposure now concentrate.
If the API layer is compromised, attackers can exfiltrate contacts, campaign data, OTPs, and messaging logs, driving churn and brand damage
Multi-tenant stacks must stop cross-tenant reads/ writes at the object level
Breach penalties are anywhere between $1M-$20M








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